Apple Confirms Buying Beats For $3 Billion


Dr. Dre

Story By Steve Knopper and Jason Newman

Three weeks after rumors broke of Apple’s purchase of Beats Electronics, the company has confirmed that it is buying the headphone and streaming music service for $3 billion, $200 million less than the originally reported amount. Jimmy Iovine and Dr. Dre, the company’s co-founders, will join Apple in unspecified roles as part of the deal.
Apple said in a statement that, subject to regulatory approvals, the company will close the deal in the fourth quarter of their fiscal year, or by September 28th.

“I’ve always known in my heart that Beats belonged with Apple,” Iovine said in a statement. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”
“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” Apple’s CEO Tim Cook added. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

Universal Music Group (UMG) Chairman and CEO Lucian Grange praised Iovine in a statement, noting that “history teaches us that great entrepreneurs are few and far between.”

“Jimmy Iovine is one of that small number of entrepreneurs who, by doing so much so well in so many different arenas, have left their indelible mark,” Grange said. “Based on mutual trust and respect, UMG’s singular relationship with Jimmy permitted his innovation to flourish in all these ways. We thank Jimmy for both the incomparable leadership he’s provided to Interscope and UMG and for the highly beneficial partnership UMG has enjoyed with Beats. We wish Jimmy the very best and look forward to enhancing our partnerships with Apple and Beats for many years to come.”
Apple reps have not specified the company’s strategy in buying Beats, but analysts and experts have filed dozens of speculative reports. Some say Apple is seeking Beats’ audio technology to beef up tinny-sounding MacBook speakers and even tinnier-sounding earbuds. Others say the play is for Beats Music, the streaming service that has emerged as a competitor to Spotify, although reports have leaked that it has only 111,000 users. Still others suggest the purpose is to fold celebrity businessmen Jimmy Iovine and Dr. Dre into Apple as a posthumous replacement for the late Steve Jobs’ star power.
Iovine and Dre founded Beats by Dre in 2006 after recognizing a niche in the high-end headphones market between expensive audiophile models and earbuds, which had become ubiquitous with the rise of the iPod earlier in the decade. “Apple wasn’t focused on sound,” Iovine said earlier this year. “They were selling an iPod.”
Beats is the number-one headphones maker, bringing in more than $500 million in revenue in 2012. The company expanded into streaming music in January, launching its $10-per-month Beats Music, hiring Nine Inch Nails’ Trent Reznor as chief creative officer and emphasizing “curation” — advising music fans on what songs to play. It was a smart move, as streaming music has become more dominant over the past two years and iTunes-style sales of albums and tracks have plunged. But Beats’ low user numbers may suggest that the streaming business is already full.


DJ E-Z Rock, Hip Hop Pioneer Who Recorded ‘It Takes Two,’ Dies At 46




Rodney “Skip” Bryce, the hip hop artist who as DJ E-Z Rock enjoyed a breakout in the late ‘80s with “It Takes Two”, has died at 46. At time of writing, there was no verifiable information on the cause of his death.

DJ E-Z Rock had the biggest hit of his career alongside fellow Harlem artist Rob Base on “It Takes Two,” which peaked at No. 3 on the Billboard Hot Dance/Club Songs chart in 1988 and helped its parent album (also called “It Takes Two”) to platinum certification.

The song went on to be sampled by the likes of Snoop Dogg, Gang Starr and mashup artist Girl Talk, and has appeared in video games and movie soundtracks.

The album peaked at No. 31 on the Billboard 200 (an impressive effort for a hip hop album at the time) and also yielded the singles, “Joy and Pain” and “Get on the Dance Floor,” which topped the Billboard Dance/Club Songs chart.

Rob Base and DJ E-Z Rock would split soon after, only to reunite in 1994 for the album “Break of Dawn.”

News of his passing emerged from the hip hop community and quickly spread on social media. The likes of Biz Markie, DJ Red Alert and DJ Scratch have posted condolences, while Rob Base uploaded on his Instagram page a picture of Bryce with the message, “R.I.P Skip (DJ E-Z Rock) my friend. My brother.”

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Top Notch 2014 Review



Big shout outs to Kennedy Center for sponsoring the event! Shout out to One Mic Festival for collaborating with Words Beats Life! Big thanks to Rokafella, Narumi, and Ghost for judging the event with me! It was an honor to judge alongside all of you! Thanks to all 8 invited crews (HAVIKORO, Massive Monkees, Dynamic Rockers, 360 Flava, Supreme Breaks, Boogie Brats, Fallen Kingz, Universal Alchemy) who came through to support and made the battles super hype! DJ Fleg killed it on the 1′s & 2′s! Shout outs also to Trus Real and Kwikstep for MCing and keeping the crowd live and engaged!

The event had an amazing turnout! B-boys and b-girls from all over came out to support and battle. There had to have been about a total of 1,500-2,000 people going in and out throughout the whole event! Lots of families came to have their kids participate in my “Intro to Breaking” workshop and both Narumi and Rokafella’s advanced workshops were completely full.

The battles were hype and at the highest level ever I think within the DMV scene. Fallen Kingz, Morris & Kareem, had a rough start but managed to pull through with the win for $10,000! Boogie Brats, El Nino & Vicious, took home the 2nd place prize of $2,000! There weren’t any complaints about the judges’ calls during the battles except for when Goofball & Assassin lost and when Benny & Tiger lost. Those two crews seemed to be the crowd favorites!

One of the battles from Top Notch filmed by Stance:
Boogie Brats vs. Massive Monkees




First and foremost I have to thank God for blessing me with the ability to do what I love for a living! With a big sigh of relief and a big ole’ grin on my face I’m happy to announce that my documentary IT’S FOR US | ES PARA NOSOTROS is finally done!

Thank you to all of you that made this possible!!



Marlon & Rudy Rexx (Havikoro) talks History & Shout outs | Havikoro 15th Anniversary | #SXSTV



History of HAVIKORO

It all started around 94/95 when Blas Pereyra came up with the acronym of K.O.R.O. (Knights of Rhythm Odyssey).Him, Sergio Doniz, Mario, Shadow, and Big Rick aka Indian Rick were the founding members. And previously represented in a crew called Warehouse.
All inspired by dancers like Phatheadz, Nubian Nomadz, Moptop crew.
KORO was primarily a House/Freestyle dance crew. Other crews that existed around the time consisted of G-Tribe, KAOS breakers (who were responsible for bringin breakin back from the dead in Houston Texas), StreetStyle, Kaliko, Breakforce, Akshun Figaz, REbel Crew, Rock Skittles Krew (My man Coo Breeze was responsible for bringing that crew from Vegas), and W.H.Y.N.O.S. (We have your nutz on skills). After a couple years of representin in Houston, KORO developed good relationships with WHYNOS and KAOS breakers. Around 96 all 3 crews started a unity crew by the name of URBAN BUS (which was also named by Blas). It wasnt til around 96 or 97 that Breakin influence was introduced to KORO by myself, WHYNOS and KAOS (ala Colcutz, Ragland, Mike etc). Around late 97 all of WHYNOS got blessed in KORO. WHile that was going on it was only a matter of time before another crew by the name of Visual Rhythm (Lil John, Lil Rick, Felix, Lil Eric) got blessed in KORO. With some members coming and going, it remained one of the most respected crews in Texas just from the versatility the group had.
Years went by and another crew that was introduced to KORO from the help of the old Visual RHythm members was HAVIK BBOYS (MOY, Nat, Maya, Jesse,CHuy, Ricky, and the other Rick). And at almost every jam that went down in was always Havik and Koro battling for 1st place. Even though Havik and Koro were friends. Battles got heated at times. Another opportunity for Havik and KORO to battle each other was at Out for fame 2000 in Houston. And it was for the 1st place prize in Houston (which was free plane tickets to Chicago for Out for fame Semi Finals) KORO ended up winning the contest. But when it came time to fly to Chicago, a member by the name of Joel could not go because of school. We all voted and Moy from Havik ended up going to Chicago (O.F.F team was Me, lil John, Marlon, Mario and Moy). And that was official HAVIKORO was born. Chicago Out for Fame was the first day we represented the HAVIKORO T-SHIRT. Even at the time of FreestyleSession 5…Havik and KORO were still 2 different crews at that time.
For the people that sincerely care…I hope this helped out.


Video Credits: STEP x STEP DANCE: Uniting Dancers Around The World

Nas-Produced ‘Shake the Dust’ Trailer: Can Break Dancing Save the World?


“The Butler” co-producer David Jacobson is behind the documentary portrait of young dancers in Colombia, Cambodia, Uganda, and Yemen.

“We’re not running after fame or fortune,” says one of the b-boys interviewed for the new dance documentary Shake the Dust. “We’re running after change.”

Journalist-turned-documentarian Adam Sjoberg’s new film sprawls across four countries to chronicle the stories of young hip-hop fans. To teenagers in South America, Africa and Asia, the cultural movement isn’t about fame or fortune it’s about hope and their individual power. Sjoberg discovers that through break dancing, young people are enacting social change around the globe.
Producer David Jacobson, who recently co-produced Lee Daniels’ The Butler, is spearheading Shake the Dust along with Sjoberg’s Loose Luggage Media and in association with Dave Stewart’s Weapons of Mass Entertainment and Wild Hair Media. Having left a stamp on the hip-hop world, rap artist Nas is on board as executive producer. He’ll also provide original music for the film.

“What these kids are doing around the world reminds me why I fell in love with hip-hop and how important it is as a creative and constructive outlet,” Nas said in a statement. “After hearing Adam’s vision for this project and hearing the stories, I was incredibly excited to help bring the film to global audiences who need to hear this surprising message of empowerment.”



“Going Away Jam” sponsored by Silverback Bboy Events and sanctioned by the Pro Breaking Tour



To close out the 2013 calendar year, Philadelphia celebrated three of its local bboys as they journey onward in their adult lives. The “Going Away Jam” was created to honor bboys Juan, Knuckles, and Lem as they embark to the United States Army. Each individual has provided major contributions to the scene, such as representing Philadelphia at the North American Red Bull BC One Championships, organizing staple events for Philadelphia and its surrounding scenes, and mentoring the younger generations of bboys and bgirls in the region. It was great to see these three off in an environment where they thrive most, the biggest bboy jam to hit Philadelphia in 2013!

Sponsored by Silverback Bboy Events and sanctioned by the Pro Breaking Tour (, the “Going Away Jam” offered a prize pool energizing the breaking community. The intentions were to elevate the quality of the event and fashion an environment paying tribute to the three honorees. The bboy community certainly responded with powerhouse names such as Kamel (Boogie Brats), El Nino (Floor Lordz), Gravity (5 Crew Dynasty), Ynot (Rock Steady Crew), and Fenix (Joyeux Loufoux), among many others coming out to catch wreck in the competition and cyphers. There were legends, past and present, in the building and all recognized they were a part of something very special. The air in the room was electric and that energy lit up the cyphers with excitement.

With such high stakes, every dancer brought their “A” game. Preliminary throw downs from competitors Toyz (Lionz of Zion), Pete Nasty (Repstyles), and Kid Glyde (Dynamic Rockers) established they had their eyes set on glory. The energy created a lasting vibe as the competition progressed with first round knockouts shocking the audience. In the first battle of the “Top 32,” Bgirl Macca (360 Flava) took out Bboy El Nino (Floor Lordz)! It was a great exchange but Macca’s flava prevailed in the eyes of the judges. This battle set the bar for what would ensue throughout the rest of the brackets.

Going Away Jam Brackets

The turnout was far beyond anyone’s expectations, with 100 competitors from the U.S., Europe, and Asia seeking a piece of the $7,080 prize pool. Everyone who qualified for the “Top 32” in the 1-vs.-1 battle received prize money! Even the four “bubble” competitors and ten best cypher dancers walked away with winnings. Over forty bboys and bgirls earned prize money, with the champion receiving $1,050 in cash and an $850 Movado Bold luxury watch.

The competition narrowed to its final two competitors, Bboy Gravity (5 Crew Dynasty) and Bboy Atlas (True Aggressions). It was a matchup between one of the most recognized bboys worldwide and a long-time veteran with eyes on an upset. The competitors went back and forth for three rounds, with each building in intensity. The judges made decisions after every exchange, with Atlas and Gravity even past the first round. Atlas then took a slight lead through their second exchange bringing the entire room to their feet. The anticipation grew as Gravity came out hard for his final throw down. Atlas responded with an immense burst of energy and a sequence of moves no one had seen from him before! His efforts proved victorious as the judges named Bboy Atlas the champion of the “Going Away Jam.”

The energy throughout the entire event was unprecedented. The community unified under one roof and showered Juan, Knuckles, and Lem with all their respects and thanks. The event was a huge success for a multitude of reasons, most importantly it paying homage to our own. The “Going Away Jam” set the tone for what will follow throughout 2014, and everyone who attended knows it is time to hit the lab. With the $100,000 Pro Breaking Tour on the horizon, they understand 2014 presents a big step for the community where the bboys and bgirls can create hiphop history!



Register as a tour competitor to be eligible and compete in 2014’s

$100,000 Breaking Tour at:
Facebook Page:
Pro Breaking Tour YouTube Channel:
Silverback Gorilla Films YouTube Channel:




Story written by MoonCricket

I have been documenting bboys and bgirls and all style of hiphop dance since 1989.
I have watched the cyphers get bigger and the contest grow in crowds. Some events are organized well enough for all to see and to get a good camera angle. Some events get so crowded with everyone standing up I can’t see so I sometimes give up and put my camera away and just have fun and dance. People then ask where is your camera and I say well i can’t see so I rather have fun and dance. I use to have a very nice fancy boom and dolly back in 1997 and used it at a few bboy jams until it got stolen in 2000. Eventually after many upgrades of camera’s and lens through out the years I started using a monopod since cameras were small enough to reach over the crowds if I didn’t get the good front row seating. The more crowded more jams got the more I would leave my camera at home and just dance on the side during the battles to make up for some lost time of filming more than dancing. So by the time I started using a quad-copter aerial cinema photography camera I was thinking right away what I can do with it. First thing I filmed right after getting confidence to film over people was the Mighty 4 day in Fremont, CA at the start of summer. Footage I still need to post but that footage was not as smooth because I didn’t have the steady gimbal yet. The cypher was small and I had fun dancing but I had even more fun flying over the cypher and performances with out having to worry about rushing to get a front row spot. I use FPV googles and a LCD screen on my remote control that allows me to see what the GoPro sees capturing the event from above. I started filming more dance events, concerts and just about anything that would be cool to fly over. The great thing about viewing dancers from above is for one you get that cinematic cool view of a slider, boom crane all in one where no real helicopter can ever get into tight spaces like I can with my flying rig. I always imagined of flying a camera since I wrote my documentary script “The Bboy Connection back in the mid 90s. I added it to my budget to hire an RC aerial photographer to film my intro scene in New York. That budget was over $8,000 for that to happen and that is not including the NYC permits that you have to pay as well. So now that these flying rigs are now small enough and more affordable for low budget indy filmmakers like myself, this was the perfect tool for me to get. We are now in that future of Skynet in the bboy world more I’m sure you will get use to seeing drones above you while battling. Some say it can be distracting as it is new that people pay more attention to the flying camera sometimes more than the dancers. After a few flights then they slowly adjust and focus on the battle and the dancers enjoy when I fly low enough because the propellers blow cool air on them keeping them cool.

BlessingWatch one of my videos below peace -Mooncricket-





A few months ago, Justen was selected to play the main role in a mineral water commercial for the brand SIDI ALI (Located in Morocco / North Africa). Under the wing of Daniel Campos, also known as Bboy Cloud in the bboyworld, they started working together, knocking out the script and the results speak for themselves. We all know Justen as a top dancer but nobody expected his acting skills and confidence to be so well developed that he would make it look as easy as he does. Justen has proven that bboys can do more then dancing alone





The first ever Breakin’ World Series took place in Montpellier (FRA) on December 7.
Top 9 Crew from Russia became the first ever champions, beating Korean crew Morning of Owl in an epic final that included two tie-breaks.
The Breakin’ World Series introduced a revolutionary new video battle format that has rocked the Bboy community.  This unique approach to the battle format brought the city of Montpellier alive for an entire week, as eight top Bboy/Bgirl crews had one week in Montpellier with a cameraman/video editor and a beat producer to produce a single video clip. These clips made up the Breakin’ Video Series and were screened at the event and judged on performance and video production by an elite judging panel. The resulting ranking determined the order of the traditional onstage breaking battles (8 vs 8). The winning crew was ecstatic and loved the new format: “It is the first time we’ve won in France. We’ve won everywhere but here. Creating the videos also provided us with an opportunity to showcase what we do. This is the future,” said Resky of Top 9 Crew.
“It was special and something totally different – the crews really introduced their own international style to the videos,” said Bboy Ducky, one of the judges.
The concept was developed by Association Attitude (organizers of BOTY International 2010,’11,’12): “ Breakin’ World Series is a revolution in the battle format – by introducing the video concept, it allowed the crews to stay together for a week and encouraged exchanges between crews and crewmates. The videos produced are great for the crews to use in the future, perfect for promoting themselves as well as the city!” explains event organizer Thomas Raymond.  Top 9 Crew also won the Breakin’ Video Series .©Bricks_Breakin-World-Series04

Their video, directed by GoDoPro, with music by Space Kid won the title of “Best Video”. All Breakin’ World Series videos will be released on the Breakin’ World Series Youtube Channel soon. For more info, check